![]() For example, Indiegogo has a very strong hardware category, specifically for products that are closer to the production stage. However, you have to consider this categorically. Kickstarter’s community of backers is about four to five times as large as Indiegogo. You would be surprised by how many project creators don’t even think about that. When you are raising funds for a specific purpose, you need to know what you’re going to do with those funds, know how to categorize the project, understand why someone would support you, and be willing to work hard to raise the funds you need, only then are you ready to move onto the next step. ![]() Even if you used Kickstarter to raise the initial funds, you can port that campaign over to Indiegogo. Indiegogo offers InDemand which means that you can continue to raise funds and build your backer community after your campaign ends. What I like in Indiegogo is also their affiliate program which allows you to give rewards to individuals who refer others to your campaign a tool that is unavailable when running a Kickstarter campaign. Using retargeting is also a way for you to build an audience that you'll be able to address anytime you'll need in the future when you'll get your own shop. So that you can increase the likelihood of your one time visitors coming back and purchase your product. ![]() In the internet world "express" means visited your website. Retargeting is a way to focus your messaging on people who already "express" interest in your product or brand. That's where Retargeting comes into place. Especially in "Crowdfunding world", when you have to trust the people behind the product and purchase the product a long time in advance. It usually takes a couple of reflections for someone to take the decision to purchase a product. Unfortunately, we all know, almost nobody buys anything during the first visit. Once someone has visited your Indiegogo page, you can retarget them through Facebook ads. Facebook Pixel is a something I like so much.
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